THOUGHTS AND IDEAS

Is This Your First Time?

There's a first time for everything! If this is your first time working with us, let's give you some direction and best practices to ensure a smooth ordering process. Before we send you a mock up: We need some direction....

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Paralyzed With The Process

“I’m paralyzed with selling retail in the gym! Help!”. If you’ve ever been “stuck” with the apparel process, it can be crippling. You have one coach in your ear about how they don’t like the design. You have your spouse...

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How to Organize an Apparel Order

Apparel provides the perfect “win-win” opportunity to make a quick and easy $1,000. In this quick article, I will explain the easiest way to organize an apparel order. Pick a theme or popular item. Avoid just printing your logo in...

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Don't Barter

One question we like to ask all new clients: How do you currently handle apparel? When a client responds with “a member of the gym prints our apparel….” I know how the statement usually ends: “A member of the gym...

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THE DIFFERENCE BETWEEN PRICE AND COST

Our clients know one thing. They know the difference between price and cost.  The inexperienced owner will shop based on price. I’ve heard it all before “this is a commodity. I am going to shop on price”…Ok.  “One of my...

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Webstores: Why It Flopped

We’re here! The silver bullet solution to send all headaches and apparel problems forever! The online store! You’ve seen other gyms do it and it looks like it works! This is your panacea!….not quite.  75% of all new calls revolve around...

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