THOUGHTS AND IDEAS

“Let me bring this back to the group and get some feedback”…stop! One of the biggest mistakes we see from clients today is the idea of trying to get consensus from a large diverse group of owners/coaches/clients about the look...

Over the past eight years we have spoken with thousands of gym owners.  We have identified one of the biggest issues in the small business arena today: excess inventory. Inventory is a pain for any business. Whether you’re a big...

If you feel like your pre-orders have hit a lull and could use a spark, try one of these 3 strategies to reignite the power of the preorder Change the preorder opportunity window- In our experience, we find that most clients...

We’ve spent time getting the design in place, now is the time to let people know the preorder is live. Make sure you hit all five of our “must post” locations!   1. Locker room/changing area- Most members will cycle...

Apparel orders are an excellent task to delegate an employee. Unfortunately, we’ve seen too many owners botch this exchange of duties and we’re here to help fix it to ensure a smooth hand off.  Here are our 3 simple steps...

Maybe you just opened a new gym. Maybe you bought out a partner who has been holding you back with apparel. Maybe you just need to blow it up and start all over with apparel. Regardless, of your situation, a...