THOUGHTS AND IDEAS

I was checking out the TwoBrain Business Facebook group the other day and Sara from CrossFit Reanimated brought up the hotly debated topic: a coach/staff dress code As someone who has awkwardly walked into many, many boxes asking “do you work...

Choose a Classic Design for Your Summer Visitors Thanks for visiting! So you're thinking about getting some classic tees in for summer? Great decision! If your drop-ins increase over the summer months (as they often do), you'll have a stash of stylish...

What are you doing to stimulate demand for apparel at your gym? Do you have 5-6 apparel items in stock?   Maybe they are folded behind the check in desk in stacks of 10? Are you holding a sale to...

CELEBRATE THE ARRIVAL OF SUMMER  Summer is the best time year to get into shape, and you can bet that your gym members are going to be spending time in the park and on the beach showing off the toned...

Let me be the first to apologize on behalf of an industry. Apparel vendors do a poor job of helping you set the price for your apparel items. In this post, I am going to provide straight forward pricing guidelines and...