THOUGHTS AND IDEAS
Franchise Owners Only: Your HQ Let You Down...Now What?
Audio Version Are you a franchise owner? Have they let you down when it comes to apparel? Either it is too expensive, not customized to your location, or it takes forever to be delivered?The good news is, we work with...
Merch Economics 101 is in session. Lesson 1: Incentives matter. Without the proper incentives, it is going to be a grind to get people to buy merch. Luckily, we've learned a lot of these lessons the hard way and discovered 4...
Seven Years of the Apparel Plan: Lessons Learned
It's been about 7 years since we launched our Apparel Plan service. If you don't know what this is, here is a quick summary: A plan to help keep you on track with apparel throughout the year so you never...
Effective Hourly Rate of Apparel Projects
The price is the dollar amount you see on the invoice. It is the easiest and simplest way to interpret how much something "costs". Often times, we fail to take into account the invisible costs of doing things. While this...
Stop Tweaking. Start Executing.
My goal in year 1 for all clients is to help them develop a game plan for running apparel orders. There is a formula to this process. Every gym is a little different. While we have a framework for success,...
Invisible Costs Are Eating You Alive
What is your effective hourly rate? Let's estimate very conservatively and say it is $100. Let's say you're working with a vendor who is unresponsive to your e-mails. It's been a week since you've seen a mock up. In the...