THOUGHTS AND IDEAS
First Order With Us? Read This.
For Your First Order, Do This: Keep an Open MindTreat your initial order as a learning experience. No judgments—just gather a baseline to understand where you’re starting. Look at the NumbersHow many members are in your gym? How many items...
First Time Preordering? Let's Talk Expectations
I am always very honest with people on intro calls: It usually takes an order or two for members to understand the idea of a preorder.Some gyms have no problem with preorders and their members are fired up to preorder...
Print On Demand Stores Don't Work
Many gym owners launch a print-on-demand (POD) store expecting it to be an easy, passive way to sell apparel. The promise sounds great: ✔️ No upfront costs✔️ Apparel available 24/7✔️ A wide variety of options But here’s the reality: Print-on-demand...
Unleash the Power of Apparel Plans: A Gym Owner's Guide to Boosting Sales and Building Community
Want to increase your gym's revenue and strengthen your community? Look no further than a strategic apparel program! But forget about random orders and hoping for the best. To truly succeed, you need a solid plan – an Apparel Plan. Think...
How CrossFit St. Helens Transformed Their Apparel Process with Forever Fierce
When running a busy CrossFit gym, managing apparel can be a challenging task. Carleen, owner of CrossFit St. Helens, knows this all too well. From satisfying gym members’ demand for high-quality merchandise to ensuring orders arrive on time, the process...
Ditch Discounts, Embrace Price Incentives
Ever heard the saying "never discount"? While the sentiment is right, it often misses the mark. The real key is understanding the difference between damaging discounts and smart price incentives. Here's the problem: Discount: "I normally sell shirts for $25....