THOUGHTS AND IDEAS

When running a busy CrossFit gym, managing apparel can be a challenging task. Carleen, owner of CrossFit St. Helens, knows this all too well. From satisfying gym members’ demand for high-quality merchandise to ensuring orders arrive on time, the process...

Ever heard the saying "never discount"? While the sentiment is right, it often misses the mark. The real key is understanding the difference between damaging discounts and smart price incentives. Here's the problem: Discount: "I normally sell shirts for $25....

In today's hyper-competitive fitness apparel market, standing out is crucial. You're facing competition from all sides: meme accounts, influencers, equipment and supplement brands - the list goes on. The sheer number of companies vying for your members' attention is staggering....

If you own multiple locations, managing apparel can feel like a constant headache. Each location may have its own vibe, personality, and preferences. Some locations will be excited about apparel, while others may not care at all. But here’s the...

From Spreadsheets to Success: A CrossFit Gym's Journey to Better Apparel ManagementIn the world of fitness, community and brand identity go hand in hand. When athletes proudly wear their gym's gear around town, it's more than just clothing – it's...

If the thought of doing another apparel order makes you roll your eyes or sigh, you’re not alone. Handling apparel can feel chaotic, especially when it happens more than a few times a year. Luckily, it doesn’t have to be...