THOUGHTS AND IDEAS

I'll Follow My Own Apparel Plan!

If you believe and subscribe to the idea of "I don't need a vendor. I'll just follow an apparel plan myself and execute it!"....then.... No one should join your gym. If this logic actually worked and actually made sense, no one...

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You Are Bad At Math If You Do This

You are bad at math if you can't do this calculation.  Clients who follow an apparel plan net 66% more profit than those who are NOT on a plan. Clients not on a plan run 3 orders a year. Example math: You net...

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Churn Insurance

 If you are having trouble staying motivated to run apparel orders.... ...If providing a premium experience to your members does not motivate you ...If assigning the profit to a specific purpose or goal does not motivate you ...If an extra...

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Let's Talk Pricing

  I'm sure you've been here too as a gym owner... When I have a meeting with someone, I can sense when they are nervous about pricing. I have done enough sales training to know that you should always talk...

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Gym Owners Know This Better Than Anyone

Gym owners understand the concept of starting from square one better than anyone. Just like new gym members face challenges in their first week, new clients starting a secondary revenue stream with apparel will find the initial order the toughest....

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A Message To Burnt Out Gym Owners

I have never met a gym owner who has too much time on their hands. Burnout is a major issue in the fitness industry. Gyms are chronically and critically understaffed. Owners and coaches are burnt out. Opening your business at...

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